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Browse Marketing & Sales

 
Feature Releases
 
The Fall of Advertising and the Rise of PR
by Al Ries, Laura Ries
 
Word of Mouse
by John Riedl, Joseph A. Konstan
 
The Chasm Companion
by Paul Wiefels
 
Software Product Management
by Daniel Conde, Aspatore Books Staff
 
The Sacred Santa
by Dell Dechant
 
Top Sellers
 
1. The Tipping Point
by Malcolm Gladwell

 
2. Raving Fans
by Kenneth H. Blanchard, et al
 
3. The New Strategic Selling
by Stephen E. Heiman, et al

 
4. Selling To VITO (The Very Important Top Officer)
by Anthony Parinello, Denis Waitley (Introduction)

 
5. Delivering Knock Your Socks Off Service
by Kristin Anderson, Ron Zemke
 
 

What We're Reading
Touch This!

Marketing expert Harry Beckwith is both pragmatic and very, very entertaining. In The Invisible Touch, he explains the seductive allure of Uma Thurman's $5 milkshake, Apple's revival, Yahoo!'s triumph, and the startlingly unexpected keys to life or death in business.
 

 

Notable
The Soul of the New Consumer
by David Lewis, Darren Bridger
Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All
by James B. Twitchell

The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management
by Jay Curry, Adam Curry (Contributor)
How to Become a Rainmaker : The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox, Jefferey J. Fox

Marketing & Sales Bestsellers

  1. The Cluetrain Manifesto : The End of Business As Usual
    by Christopher Locke, et al
     
  2. The Invisible Touch : The Four Keys to Modern Marketing
    by Harry Beckwith
     
  3. Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
    by Seth Godin, Don Peppers
     
  4. Now or Never : How Companies Must Change Today to Win the Battle for Internet Consumers
    by Mary Modahl
     
  5. Selling the Invisible : A Field Guide to Modern Marketing
    by Harry Beckwith
     
  6. The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies
    by Stephen E. Heiman, et al
     

 


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